Email Marketing Crash Course

Email marketing is one of the most effective tools for introducing new products, services, and promotions to your existing customers and potential clients. With email marketing, you can create authentic relationships with customers and send promotional notices about upcoming products or special offers like discount coupons for other items on their site, and it's all part of a marketing strategy. You don't have to spend a lot of time on these emails either - most email marketing platforms enable you to automate the process so that the right message goes out at the right time. Klaviyo is always our first email marketing platform of choice. It's easy to use and has all the tools you need to create, manage, and optimize your campaigns for better results, as well as set up automated flows which bring in a strong percentage of revenue. Overall, it's pretty common to see Ecommerce stores bringing in 30-40% of their online revenue from their email marketing campaigns.

Here's a quick list our marketing guru Alan put together to help get you started!

Don’t overthink it:

There are a lot of ways to use email marketing for your e-commerce store, but don’t feel the need to come up with an elaborate strategy before you even get started. If you have a small store and send a few emails a month that’s fine. You can always add more emails or tactics as time goes on.

Measure your success:

We recommend tracking key metrics like clicks, open rates, forwards, and unsubscribes to evaluate the effectiveness of your campaigns. This will help you see what content is resonating with your audience and tailor future messages accordingly. Klaviyo tracks these metrics automatically so you don’t need to worry about adding extra code on your site.

Figure out what you want to accomplish:

Once you know the results you want to achieve, like increased revenue or an improved open rate, it’s easy to figure out what types of email marketing strategies and tools will be the most beneficial for your business. Klaviyo is free to use and has a simple drag and drop email builder so you can start crafting your message right away.

Focus on the customer:

Email marketing is fantastic for keeping in touch with customers, but don’t forget about people who may not be buying from you at that moment. Research shows that including personalization in emails can increase revenue by up to 20%. This means adding the recipient’s name, location, or previous purchase history into your email.

Don't do it alone:

To create a successful email marketing campaign, think about how other successful ecommerce stores are executing their strategies. If you find success in one area, you can replicate their tactics for better results.

You’re ready!

Now that you have some ideas about how to use email marketing for ecommerce, it’s time to make your first campaign! If you want to take a step further and learn how Klaviyo can help you reach your ecommerce goals schedule a free consultation with us at Media Jet, we are proud to be a Klaviyo Partner Agency!