Q4 2021 was our biggest yet, and we expect this one to be even bigger. With Black Friday, Cyber Monday, and Holiday shopping, there are so many conversion opportunities to take advantage of. Summer is in full swing, so for us, that means Q4 prep is well underway. Here are some things that contributed to our success and we want to share with our clients and readers!
Q4 2021 was our biggest yet, and we expect this one to be even bigger. With Black Friday, Cyber Monday, and Holiday shopping, there are so many conversion opportunities to take advantage of. Summer is in full swing, so for us, that means Q4 prep is well underway. Here are some things that contributed to our success and we want to share with our clients and readers!
So why did Q4 strategies for 2021 work so well? We take an omnichannel approach to our campaigns, from Google PPC to Social Awareness ads. To help you create action items, we boiled it down to these 7 things.
Strong offers
Strong Ads Line Up
Timed Product Launches
Product Bundles
Warmed up audiences
Engaged social audiences
Clear objectives for each campaign
These are all things that can’t be prepared overnight. It’s important to go into Q4 having already checked off each of those 7 items on the list. You want to be confident in your offers, products, bundles, audiences well in advanced. At Media Jet, we’re testing offers year round, and funneling the winners into our Q4 campaigns, organizing some for black friday, and others for out 10 days of christmas sales. Once you have your arsenal you can play around with it and make it fun and creative for your brand.
If you want our complete case study and teardown of our 2021 campaigns, simply email me (jorge@mediajetmarketing.com)with the Subject Line “Q4 Case Study” and I’ll send it over to you!
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